Saturday, October 8, 2016

Blocking users who have ad-blockers? You must be joking!

If we could simply trust people in this world, everything would be a lot simpler. Security checks everywhere wouldn't be necessary, roads wouldn't have road humps, cars wouldn't need alarms...and so on. However, that's not how the world works. There are always some people who spoil it for everyone else. Someone has to cheat, someone has to drive too fast, someone always has to steal.

And someone has to scream for attention by using flashy advertisements and popups when you are busy with some work, browsing the internet.

While we do love the people who came up with ad-blockers, I've come across some very silly websites which block the people who use ad-blockers. A very off-putting move. Why in the world would I visit your website again?

Here's one from the Times of India website:


Oh here's a little secret: If Indian News websites block you because of adblockers, there's a Firefox extension that helps you keep adblock enabled and yet read the news websites: https://addons.mozilla.org/en-US/firefox/addon/indian-news-anti-anti-adblock/

Then there's there was a really sweet one from quickfever.com (Don't worry, it doesn't really matter if your site has a clean layout and minimal ads. If I disable my ad-blocker, I'll be hit with plenty of ads from the other websites I visit. So I won't be disabling it):

Update [27 Oct 2016]:  As shown in the comments at the bottom of this post, quickfever.com no longer has the message. I wonder how they found out about this blog post so quickly. These guys are really cool!



The most ironic one was from Forbes.com. Their quote for the day says "You might have a great thing - but if you don't know how to market, then you can't succeed". So yes Forbes, you may have a great website but if you don't know how to market it, and instead block users who have ad-blockers, then you can't succeed in convincing people to click on your ads anyway. Bye bye.



Dear blockers of ad-blockers,

You may have a great website with great content. You may need to generate money out of ad clicks. But that's not something that concerns us. Any amount of advertising is futile if the consumer does not want the product in the first place. The use of an ad-blocker is indicative of that. We won't be clicking your ads even if you allowed us to view your website with our ad-blockers disabled.

By putting up the patronizing "Ad blocker detected" message, you've not found a technological solution to make money. You've just found a nice way to annoy people and get your website an "I'll never visit that website again" reputation.
What you choose to do next, is up to you.

Sincerely,
An ad-block user

2 comments:

Devendra Meena said...

I respect your opinion, though even if a ad-blocker user do not click on ads, if they choose to show ads, it increases ads impressions.

Anyway, but I get it, the message is really irritating for some users. I recently moved my site to wordpress and guess what, I have removed the annoying message.

Navin Ipe said...

I agree with you Devendra. It would have been fair to allow ads for the sake of impression based revenue. Though, given the way many advertisers choose to display flashy, intrusive, high-bandwidth-consuming ads, one would prefer to have some peace of mind in blocking ads altogether.
Hey! I first thought you were a random stranger. While I was typing the above sentence, it clicked. Visited quickfever.com. Nice website. I've altered my blog post too. How in the world did you know that I posted something about quickfever? :-)
Anyway, here's wishing you plenty of visitors to quickfever.com and plenty of ad revenue too!